H&M Ginza a Big Success

By Butterboom Writers  /  September 25, 2008

First store in Japan just as successful as Hong Kong.


This is just an interesting piece of news following up 1-week after the opening of H&M in the Ginza district of Tokyo. While Japanese shoppers didn’t get any cool Madonna branded launch like we did, they still have 2 hour long line-ups, 1 week after opening:

Total visitors to the store in Tokyo’s upscale Ginza district are believed to have surpassed 50,000, with the daily number topping 8,000 even on weekdays.

“The line is much longer than when H&M launched in Germany and the U.S.,” said an official at H&M’s Japanese unit. “The company probably has never seen such strong interest.”

The Ginza store of Uniqlo, the casual wear chain operated by Fast Retailing Co., said that it has not lost customers to H&M but has actually benefited.

With all the choices in Japan its amazing the excitement that H&M is able to generate there. Read more here.



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