Chevignon Label Jeans 08 Edition

By Butterboom Writers  /  May 5, 2008

New jeans collectors range available now in Hong Kong.


French brand Chevignon continues in the vein of its founder Guy Azoulay’s design style by launching its classic collectors’ range – Labels Jeans 08 Edition – for the fourth time in Hong Kong this month.

In addition to the emblems and Printed Labels, hand-scratched edges and painted whiskering add to the intricate details, making Labels Jeans the king of denim with its combination of classic and trendy touches.


Product: Labels Capri
Price: HK$ 795

Chevignon Labels Jeans 08 Edition features over 10 different Labels, with each one encapsulating different historic stories, patches, frayed pocket edges and retro washes to increase the visual impact, making the entire collection more classic and outstanding.


Product: Labels Skirt
Price: HK$ 795

The front and back pockets come with numerous “Chevignon” emblems that have been used over the years, while different postal code motifs are added to the inner waistband, back pocket flip and cuffs, reminiscent of the souvenirs collected by artists and adventurers on their travels. Beige and burgundy stitching complement the colours of the emblems, showcasing the design cohesiveness.


Product: Labels Fake Print Tee
Price: HK$ 395

In addition to one style of men’s and women’s Label Jeans, the collection also features Capri jeans and a dungaree dress in womenswear. The braces and bib of the dungaree dress can be detached to turn into a short denim skirt. There are also the Labels Tee and the Fake Print Tee designed to match the entire collection, making the whole collection a perfectly collectible series.

The new Chevignon Labels Jeans 08 Edition is available at all Chevignon shops now:

Shop 614, Times Square, Causeway Bay
2506 2155
銅鑼灣時代廣場 614 號舖

Shop 281 Cityplaza South, Taikoo Shing, Quarry Bay
2513 0682
鰂魚涌太古城中心南翼 281 號舖

No. 326-327, Sogo, Causeway Bay
2892 0784

No. L123, Jusco Department Store, Quarry Bay
2535 6624
鰂魚涌吉之島百貨 L123 號專櫃

G/F., 14-24 Sai Yeung Choi St., Mongkok
2771 7644
旺角西洋菜街14-24 號地舖

Shop 172, Plaza Hollywood, Diamond Hill
2110 9172
鑽石山荷里活廣場 172 號舖

Shop 389-390, Grand Century Place, Mongkok
2628 3113
旺角新世紀廣場 389-390 號舖

Shop UG 25, Festival Walk, Kowloon Tong
2265 7618
九龍塘又一城 UG 25 號舖

Shop G44, Parklane Shopper’s Boulevard, Tsimshatsui
2377 0527

Shop 26, Level 2, Langham Place, Mongkok
3514 4201
旺角朗豪坊 L2-26 號舖

Shop UC-20, APM, Millennium City 5, Kwun Tong, Kowloon
3148 9017
觀塘創紀之城 5 期 APM UC20 號舖

Level 2, Seiyu, Shatin
2601 6382
沙田西田百貨 2 層專櫃

No. 302, Jusco Department Store, Tuen Mun
2613 2132
屯門吉之島百貨 302 號專櫃

1/F, New Yaohan, Porto Exterior, Macau
853-726 987
澳門新口岸友誼大馬路 1579 號新八佰伴 1 樓


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