Braologie: Swoop and Scoop Your Way to a Perfect Fit

braologie - full body suit -
By   /  November 14, 2013

Braologie was created in the US around 3 years ago and came to HK around a year ago. The idea is to provide better fitted bras and posture -contour shapewear via a unique bra fitting experience for results you can see and feel instantly.  Originally an online business, they decided to offer a door to door service here in HK.  This means that you can book an appointment and a consultant will either come to your home or to your office for a fitting.  For those who prefer to go to an outside location, you can visit their newly opened fitting room/ office in Causeway Bay which is where I went for a fitting!

 “Swoop and Scoop” are the words of wisdom that I took away from my meeting with Tallia, head of the HK office of Braologie and my bra consultant for the day.  We met at the newly opened fitting rooms based in Causeway Bay’s Eton Tower.  Tallia also trains all the other bra consultants who work for the brand.  These girls take their fittings seriously.  Not only is it about the cup size, but also the shape of the breast when it is in the bra.  Factors such as wider bra straps give the much needed support to make sure that all the breast tissue is in the place as it should be.

The “swoop and scoop” manoeuvre is what should be done first thing in the morning when putting on the bra, but also should be done throughout the day as a little “exercise”.  This is to ensure that what I considered to be “back fat” (in fact migrated breast tissue) is manipulated back into place.  Effects are immediate but they can only improve with constant use.

Before-n-After-wearing-Braologie-Bracie-butterboomThe bras only come in two colours (nude and black) and come either with lace or a plain bra.  For further results, you can try the other products in their range such as the “bracie” (which is added onto the bra), the “corselette”, the bodylite (something like a swimsuit which could be worn as outerwear) and the full bodysuit.  Spanx like pants are also available.

braologieCasual Bra (Plain Bra) 

We found that the quality of the product and the service to be amazing, what’s great is that it is quite affordable with the casual bra priced around HK$310.  Currently, they stock bra sizes that  goes up to FF.  For those who need larger sizes, they also offer a bespoke tailoring service.

Where to buy?

Book an appointment for a fitting by Braology’s professional Bra Consultant in Causeway Bay at:

You can also shop online at:


Photo credit: Braologie

Jackaline Tang


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