Penelope Cruz Launches new Loewe Campaign

By Butterboom Writers  /  July 9, 2013

Penelope Cruz co-designs a collection for Loewe.


Keeping to the Spanish roots of the brand, Loewe‘s new ad campaign for fall/winter 2013 features Spanish actress Penelope Cruz. Atop the Casino de Madrid, photographers Mert Alas and Marcus Piggott shot Cruz clasping Loewes must have handbags against the historic architecture.

Penelope, along with her sister Monica, got involved with the design side to come up with the Cruz Collection. “We wanted to do something special but also practical, and we wanted the design to have an unmistakable Spanish element” Cruz told Women’s Wear Daily.  Together with Creative Director Stuart Vevers, the sisters created timeless pieces including a leopard printed bag and a black studded tote. The collection will also feature smaller accessories such as brightly colored gloves, purses, wallets and coin purses.


Where to buy?

The Cruz collection is available at the following Loewe stores:

  • Landmark, Shop B29-30 & G13, 15 Queen’s Road, Central, Hong Kong. Tel: 25220996
  • Harbour City, Shop 203A-B, 5 Canton Road, Tsim Sha Tsui, Hong Kong. Tel: 23750328

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