Coach’s a popular brand for classic styles. But for their SS 15 they are looking to add a bit of fun and daring to their collection and is getting some buzz.
Bright, bold, and just a little bit ‘out there’, the new line marks the latest artist collaboration between Coach and illustrator Gary Baseman and have been a hot topic of discussion since their debut at Coach’s SS 15 Ready to Wear show in September. Cute little monsters adorn the canvas of a number of bags including the Emmanuel Hare Ray Tall Totem Tote. A mixture of pastel tones and bright jewel accents is the thread that binds this bag range with the Ready To Wear collection. Studs are the main feature of the Rivet Dakotah– a bag that is a nod to the brands slouchy aesthetic of past seasons but one that is still undoubtedly modern with graphic outlines and metal hardware. For the more mainstream customer, Coach designed the bright and bold marquee style Periwinkle Swagger. This bag lives up to its name with a graphic design and bold colour and has received much applause and already won over the hearts of more than a few Coach fans. Available in three sizes, the Swagger isn’t breaking any style barriers, but rather relies on a solid design with fun metallic accents. In stark comparison to this, the Drifter bag appeals to the bohemian Coach customer. An adjustable shoulder strap and smaller compartment size with top flap make it the perfect handbag for festival season. Versatile and understatedly stylish, the Drifter is big enough to fit all you could need for a day out but small enough to still sling across your chest and dance the night away.
This collection feels modern and light-hearted, and is an example of Coaches new youthful direction. Attempting to bridge the gap between longtime fans and a demanding fashion-forward audience is never an easy task, and Coach have definitely felt the sting of a few critics. But overall, this collection is a step in the right direction if the brand intends to shake up a few dusty fashion feathers.
Prices start at HK$2,500
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