Coach Flagship Opens in Hong Kong

Coach Flagship Store Opening, Queen's Road Central
By Butterboom Writers  /  June 4, 2008

After months of waiting, the new Coach flagship store is unveiled in Hong Kong.

If you were anywhere in Hong Kong in the past few months, you know that Coach is launching a flagship store in probably the most high profile location in Central, the base of Lan Kwai Fong.

The American-brand did it in style on Friday with Coach executives and local stars Shu Qi, Zhou Xun, and Du Juan.

The 9,400 square foot store has been designed by Reed Krakoff, President and Executive Creative Director of Coach, with the Coach Architecture Group and features a unique new design created exclusively for this flagship. It also features an impressive four-story, 7,100 square foot glass and stainless steel back-lit Signature facade, as well as the Coach Horse and Carriage logo, highlighting the brand’s craftsmanship and heritage.

The store’s interior projects an intimate, residential, New York City attitude, the latest evolution of Coach’s design and positioning. Echoing our new Legacy concept store – which debuted on Bleecker Street in New York City last fall – it showcases a chic lifestyle brand to resonate with the fashion-forward Hong Kong consumer as well as visitors from Asia and Mainland China. Design details include white Italian Carrera marble floors with insets of black cabochon and areas of solid walnut herringbone planks. The high-gloss white painted ceiling was completed with decorative crown molding. The fixtures along the perimeter of the shop are a mix of custom lacquer and antique mirror with oxidized nickel silver accents, and Coach custom-designed furniture is used throughout the store.

The store showcases the world of Coach products and a range of limited edition pieces, including the regional debut of Coach Fragrance. To commemorate the opening, Mr. Krakoff has also created a series of 50 exotic, individually-numbered bags available exclusively at the store. A special website, MYNYCOACH.COM, was also developed as part of the overarching concept for the launch.

We’ve compiled a slideshow of photos from the launch day, regardless that we missed singer John Mayer performing a special 30-minute gig at the Coach launch party later that night (with no Jennifer Aniston), the Coach shop here in Hong Kong signifies again the importance of Hong Kong in the world stage of fashion, at least in terms of consumption:

Coach has also graciously donated RMB 1 million to the Red Cross in support of the Sichaun Earthquake Relief as well as donating a portion of all its sales from its first month at this new outlet.


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