Combining wit with fashion, Anya Hindmarch seems to have hit a note with her Autumn/Winter 2014 collection, Counter Culture. The collection is a series of bags inspired by everyday household items popular in the designer’s home in Britain: Washing powder box, chocolate digestive biscuits, cereal box, and crisp packets – but with a touch of luxury given by materials like intarsia leatherwork, printed python and ponyskin.
The bags are available in a varied colour palette of olive, cobalt and burgundy and contrasting colours of red, yellow and white. Textures as well as colours create a popping effect on bags that are complete with surprising details and functionality.
Butterboom Picks:

Crisp Packet in Green Metal, HK$13,200
The popular Crisp Packet, a bag that resembles – yups, a crisp packet – was first revealed Spring/Summer 2014. With its huge success, the designer has now introduced a new colour variant in Green, Silver, Gold and Blue.

Custard Cream in Pale Gold Metal, HK$13,200

Bourbon in Bronze Metal, Hk$13,200
Hindmarch’s Biscuit clutches are a great representation of the collection. Made from printed python, they resemble the biscuit in every sense. The Bourbon and Custard Cream – both popular British biscuits – have been reworked in brass, lined in suede and finished by hand.

Edbury Maxi Featherweight Frosties, HK$17,800
The designer’s It Bag, the Featherweight Ebury, gets a unique treatment featuring artwork from brands like Frosties, Cornflakes and Swan & Ship matches.
Where to buy?
Available at all Anya Hindmarch boutiques
- Shop 216, 2/F, Lee Gardens One, 33 Hysan Avenue, Causeway Bay, Hong Kong. Tel: 2808 0128
- Shop 213A, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong. Tel: 3693 4133
Photo credita: Anya Hindmarch
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