The Makeover of Joyce Beauty

By Butterboom Writers  /  October 15, 2009

With a new shopping space of 2,500 square feet, the brand list of Joyce Beauty continues to extend to a total of 50-plus niche names in residence. While keeping some of its old brands, new brands such as Frederic Malle, M Lab and By Terry are introduced in the new Joyce Beauty boutique. Joyce Beauty carries some of the world’s most coveted beauty products. To make shopping easier, Joyce Beauty has narrowed down a selection of great buys in their newly developed –Global Beauty Edit. Joyce’s beauty experts have hand-picked 15 of the top beauty products to covet. Their top 15 picks include Clinique‘s Dramatically Different Moisturizer, Clarins Beauty Flash Balm, NARS Orgasm Blush and Kiehl’s Lip Balm #1.

Joyce-Beauty_butterboom-3 In addition to the expansion of their newly revamped flagship store, Joyce Beauty has extended their reach with three new satellite counters  at Lane Crawford ifc mall, Pacific Place and Times Square. This is a strategic move on the beauty retailer’s part to  have more distribution points and is certainly good news for Joyce Beauty shoppers. Now, we can shop for some of Joyce’s exclusive brands at these new convenient locations. Joyce-Beauty-Pacific-Place--butterboom Where?

  • G/F New World Tower, 16 Queens Road. Central. Tel: 2869 5816
  • JOYCE, Lane Crawford, ifc mall, Central. Tel: 3572 0364
  • JOYCE, Lane Crawford, Pacific Place, Admiralty. Tel: 3798 0172
  • JOYCE, Lane Crawford, Time Square, Causeway Bay. Tel: 3698 0171

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