Shopping Guide: Top 5 Waterproof Mascaras

By Butterboom Writers  /  August 12, 2011

Get beach ready with these budge-proof lash lengtheners. Whether you’re boat trip-bound for the beach, splashing around your nearest swimming pool or just sweatily battling the usual mix of Hong Kong heat and humidity, a good waterproof mascara is a make-up bag essential.

Summer also marks the time to pack up your smokey eye kit as nothing looks odder on sunny days than someone sporting heavy racoon eyes. So, here’s our guide to the best, natural looking waterproof mascaras that won’t succumb to sweat, smudges or the sea and will have you looking your beach best in the water and out!

Helena Rubinstein Lash Queen Sexy Blacks Waterproof Mascara

Helena Rubinstein is credited with inventing modern mascara and developed the first waterproof version, so her inclusion on this list was a no brainer. Sexy Blacks boasts a silky waterproof ultra-sculpting formula and a unique hourglass-figured brush to deliver volume, length and a flirty flutter that’s pretty without being overpowering.

How much? HK$300

Where to buy? Sogo, 555 Hennessy Road, Causeway Bay, Hong Kong. Tel: 2833 8338


Becca The Ultimate Mascara

Aussie brand Becca specialises in effortless beach babe beauty and their signature mascara creates a gorgeous natural look. Each lash is coated in a ‘tube’ that repels water, sweat and tears but is a breeze to remove (simply apply pressure and warm water and the tubes slide off), making this a great option for sensitive eyes or lens wearers. Fast-drying and long-lasting, this subtly curls, lifts, lengthens and adds volume and shine…it’s like your lashes but better!

How much? HK$330

Where to buy? Lane Crawford, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong. Tel: 2118 3638

Lancome Hypnose Waterproof Mascara

Ask around for people’s favourite mascara and it’s only a matter of time before Lancome is mentioned. This cult mascara now comes in a waterproof version with 16 hours’ wear (courtesy of their exclusive SoftShield formula) and gives you lashes that are six times thicker, perfectly-separated and will neither smudge, smear or clump.

How much? HK$220

Where to buy? Apita, Cityplaza 2, 18 Taikoo Shing Road, Quarry Bay, Hong Kong. Tel: 2885 0331


Max Factor Lash Extension Effect Mascara

The ‘make-up of make-up artists’ has plenty of waterproof options and this one, featuring Max Factor’s longest ever brush for reaching into those tricky corners, is the newest. Try going for the Brown/Black shade for a more natural look.

How much? HK$128

Where to buy? Watsons, Unit 210, 2/F, Cityplaza, 18 Taikoo Shing Road, Quarry Bay, Hong Kong. Tel: 2915 9206


Za Waterproof Wide Eyes Mascara

The sister brand of renowned cosmetics house Shiseido, Za promises to deliver a bold but natural wide-eyed look. Featuring a fine tooth comb wand great for separating lashes, this contains special ingredients to treat weak and damaged lashes. Fun shades like blue, violet and rose will add a colourful splash to your summer look.

How much? HK$85

Where to buy? Watsons, Unit 210, 2/F, Cityplaza, 18 Taikoo Shing Road, Quarry Bay, Hong Kong. Tel: 2915 9206




Leave a Reply