Guide to Shopping in Milan

By Butterboom Writers  /  May 6, 2011


Quintessentially’s Guide to Shopping in Milan. It’s an unwritten understanding between passionate fashionistas – Milan is the Mecca of high fashion, a destination that provides one of the most rewarding shopping experiences in the world. Global concierge service Quintessentially recommends some of the must-visit spots in this fashion-conscious city.



Owned by Antonia Giacinti, an elegant boutique that attracts fashion-conscious hordes of both sexes in search of designer labels. This forest of fashion harbours the most desirable accessories and bags by the likes of Valentino, Gucci and Chloé. Perfect for a trend explorer who has an eye for mixing established brands with up-and-coming avant-garde names.

Via Pontevetero 1 at the corner with Via Cusani, 20121 Milan – +39 02 8699 8340


Gio Moretti

It’s an ultramodern boutique gleaming with marble and crystal interior, which sells designer classics including pieces by Robert Cavalli, classic suits by Piazza Sempione and Malo’s sophisticated knitwear. This hidden temple of Milanese fashion, frequented more by Italians than foreigners due to its unmistakably Italian flavour, will delight those who are thirsty for vintage collectables.

Via della Spiga, 4, 20121 Milan – +39 02 7600 3186


Located right in the heart of top shopping district of the city, Krizia is a trendy boutique filled with funky casual wear and glamorous and unusual items. Renowned for experimenting with materials, including eel skin, rubber and cellophane velvet, this lighthearted boutique never fails to amuse the younger generation with its zoological, geometrical and architecturally-inspired sweaters.

Via della Spiga 23, 20121 Milan – +39 02 7600 8429


Concept Stores

10 Corso Como

Founded in 1990 by a petite golden-haired woman named Carla Sozzani, 10 Corso Como is a brilliantly edited 13,000 sq ft designer fashion palace for both men and women that comes complete with a photography and design gallery, a chic courtyard restaurant, a jewellery boutique, a bookshop and even a three-bedroom luxurious B&B (do book early!). The handbags here are to-die-for and definitely worth the splurge! Como, 10, 20124 Milan – + 39 02 2900 2674


Clan Pontaccio

Clan Pontaccio, a newly refurbished minimalistic meets avant-garde clothing store, is the ultimate landmark for versatile fashionistas and crossroads for futuristic ideas and trends. This multi-branded store, a result of meticulous, in depth research and selection, showcases some of the more unconventional brands targeted towards eclectic clientele with a personal and unique sense of style.

Via Borgogna, 2, 20122 Milan – +39 02 7600 6083


A Little Bit Posh…


Biffi is an established multi-label boutique for men and women that houses some of the world’s most cutting-edge designers ranging from John Galliano, Watanabe and Marc Jacobs to the king of Italian fashion, Gianfranco Ferrè, who was first discovered by the Biffi sisters. Don’t miss the exclusive men’s section just across the street – this is a neat gift haunt for the guy who has everything!

Corso Genova, 6, 20123 Milan – +39 02 8311 6052


La Rinascente

La Rinascente, one of the most prestigious department stores in Milan, has eight floors of everything – from clothing and perfumes to toys and food. The top floor is complete with a mozzarella ‘sushi bar’, Obika, a brand-new ‘wellness lounge’ and an indoor-outdoor glass-roofed café which overlooks a beautiful Italian piazza. If you’re looking for the widest choice of international brands under one roof, this is certainly the place to be.

Piazza del Duomo, 20121 Milan – +39 02 88521


Cesare Paciotti

Like the clients who step lightly in its wares, Cesare Paciotti cares as much about craftsmanship as fashion. With shoe salons located in almost every fashion capital, Paciotti caters to individuals who have a weakness for sandals in exotic skins, lace-up ladies heels and supple leather loafers – you name it, he’s got it. A line of buttery wallets, boldly-styled leather bags and belts are recent additions.

Via Sant’Andrea, 8, 20121 Milan – +39 02 7601 3887


For the Gents



Tincati offers a wide selection of the best brands for menswear as well as its own tailored line, which takes inspiration from the distinctive Milanese style – elegant and refined. Founded in 1965 by Pietro Tincati, the store is a favourite among the locals and an exclusive brand acclaimed by style-conscious trendsetters from around the world who value exclusivity and tradition.

Via Malpighi 1 at the corner with Piazza Oberdan – +39 02 2951 8358


Interior Design

Spazio Rosanna Orlandi

What was formerly a tie factory is now an expository and commercial space dedicated to a diverse collection of contemporary art, vintage furniture and fashion designers. Spazio Rosanna Orlandi, named after the founder herself, opened in 2002 and aims to promote young and upcoming avant-garde designers from around the world. The establishment is worth a visit, even if only to pause for a coffee in their enchanting courtyard.

Via Matteo Bandello, 14/16, 20123 Milan – + 39 02 4674 471


Offering 24/7 lifestyle assistance in nearly 60 cities around the world, Quintessentially is the world’s leading luxury lifestyle group and concierge service. With a truly global network, Quintessentially creates unique experiences and provides personalised solutions to practical problems anytime, anywhere. An insider’s guide into all that’s hot in the worlds of travel, music, art, food, hotels, clubs, spas, restaurants and tickets, members can access by-invitation-only events; tables at the world’s best restaurants; savings at the coolest boutiques as well as enjoy comprehensive travel arrangements and bookings – Quintessentially offers its members nothing but the very best and helps them save time and money.


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