Stick Your Classifieds on Gumtree

By Butterboom Writers  /  September 11, 2007

eBay silently launches in Hong Kong.


If you have ever used Craigslist and wondered why there wasn’t a specific one for Hong Kong, wonder no more. Ebay has launched a similar service called to compete with this type of “Classified” advertising to compete with the super-powerful Craigslist. So why did they launch Gumtree in Hong Kong which is essentially the same thing but with a different logo and name? Wethinks that Ebay is such a big company that one hand (acquisitions) doesn’t know what the other hand (development) is doing. The problem is easily solved by seeing which brand does better and then squeezing them together and at the same time stopping other sites from trying to take over the space. basically allows you to post your classified ads for free – categories include Flats, Crap Stuff for sale, Community, Friends/Dating, Jobs and Business Services. The site is mostly in English, but has been under the radar that it seems only Hong Kong’s Technorati know it even exists.

But with Ebay’s English Beta site launch in Hong Kong (see the cover of this week’s HK Magazine), featuring a prominent link to Gumtree, it seems only a matter of time that people will migrate to this free, no-ads, platform for classified advertising in English. But to be honest, we see the evolving Hong Kong community on Facebook‘s marketplace to be an even safer and more secure way to do these types of transactions because you can see who is posting these ads instead of going in blindly. With Web 2.0, you’ll be able to get around the scams easier.

In any case, the Hong Kong classified ad space war has begun!


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