Sony Ericsson Goes Pure in Hong Kong with the New Xperia

By Butterboom Writers  /  December 17, 2009

It’s back to basics with Sony Ericsson’s sleek new mobile.

Sony-Ericsson

Sony Ericsson Hong Kong unveiled their latest mobile phone the Xperia Pureness with the usual fanfare of a bevy of models and Shu Qi (舒淇).

The Xperia Pureness sports a transparent display screen and a sleek body. The new phone is an elegant device that comes with a simple set of features that doesn’t overwhelm the user.

The Pureness features an Mp3 player, Bluetooth connectivity, Email, SMS, Organiser and web browsing functions. However, the phone does not have a built-in camera which Sony representatives said was in keeping with the design concept’s need to be simple and easy to use.

xperia_pureness-black

The Sony Style website currently lists the Xperia Pureness price as “Pending” however 3 Mobile’s website lists the phone at HK$6,888 or HK$4,980 + prepayment HK$1,000 (with 18-mth contract).

Basic features

  • Download speed: up to HSDPA 7.2Mbps
  • Upload speed: up to HSUPA 2.0Mbps
  • Network: WCDMA / GSM Quad-band
  • 1.8 “grayscale transparent display with 240 x 320 pixels
  • Audio / video streaming
  • Video supported format *: MPEG4, 3GPP, H.263, H.264, WMV
  • Audio supported format *: MP3, MP4, AAC, MIDI, AMR, WAV, WMA
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