Sony Ericsson Goes Pure in Hong Kong with the New Xperia

By Butterboom Writers  /  December 17, 2009

It’s back to basics with Sony Ericsson’s sleek new mobile.


Sony Ericsson Hong Kong unveiled their latest mobile phone the Xperia Pureness with the usual fanfare of a bevy of models and Shu Qi (舒淇).

The Xperia Pureness sports a transparent display screen and a sleek body. The new phone is an elegant device that comes with a simple set of features that doesn’t overwhelm the user.

The Pureness features an Mp3 player, Bluetooth connectivity, Email, SMS, Organiser and web browsing functions. However, the phone does not have a built-in camera which Sony representatives said was in keeping with the design concept’s need to be simple and easy to use.


The Sony Style website currently lists the Xperia Pureness price as “Pending” however 3 Mobile’s website lists the phone at HK$6,888 or HK$4,980 + prepayment HK$1,000 (with 18-mth contract).

Basic features

  • Download speed: up to HSDPA 7.2Mbps
  • Upload speed: up to HSUPA 2.0Mbps
  • Network: WCDMA / GSM Quad-band
  • 1.8 “grayscale transparent display with 240 x 320 pixels
  • Audio / video streaming
  • Video supported format *: MPEG4, 3GPP, H.263, H.264, WMV
  • Audio supported format *: MP3, MP4, AAC, MIDI, AMR, WAV, WMA

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