ThirdLove hopes to solve your bra fitting problem with a couple of snaps and no you don’t need to take off your bra to do it! If you are hoping technology can save you from the hassle trying on the different sizes and styles of bra from the comfort of your home, check this out!
What it does:
ThirdLove is a revolutionary new app that claims it can find you the right fitting bra in just a couple of snaps. The process is simple: firstly, you need to be wearing a tank top with a basic supportive bra underneath. You then take two shots of your chest, one from the side and one from the front. The app turns the 2D photos into 3D photos in order to work out exactly what size you need. Once the measurements are all calculated, the app then takes you to the ThirdLove store and displays all the bras it has available in your exact size.
What’s fascinating is the app has worked out that about 60% of women are actually between a cup size meaning you could be wearing a size B but you are actually between an A and B size. ThirdLove combats this by letting you know if you’re a “half size” and point you to the right bras.
It’s unlikely that this new start-up will rule out bra shop visits all together, but it’s a great alternative for those interested in finding the perfect fit right at home.
What we love:
- There is a nice selection of bras and panties that we would want to wear
- The app takes your exact measurements so you will always get a bra that fits perfectly
- You never need to worry about it being out of stock, every bra you see will be available and in your exact size
- Once you’ve found the bra you want, you can customise the colour of the straps, other small details and add matching underwear
- The app includes an easy-to-understand instructional video that helps you as you go and will even tell you if you have the angle of the photo right
What could be better:
- It can be a bit tricky to get the photos right
- The app only ships to the US at the moment but apparently international shipping is coming soon.
The app is free but the bras can range from US$45 – $70.
Where to buy?
You can download the app by visiting the ThirdLove website and entering your phone number. The link to the app will then be sent straight to your phone.