5 New Athleisure-wear Stores in Hong Kong

5 New Athleisure-wear Stores_Butterboom
By Contributors  /  January 26, 2017

We’re not sure about you, but there’s more to athlete-wear than Lululemon, Nike and Adidas with the new extended category leisure in athlete-wear, every brand is launching new items in this category. So we’re lumping in brands that started off as yoga brand or sports brands into this category and  updating our annual list of Fitness/ athlete/yoga/ leisure- wear stores to check out that we didn’t include in our list in 2015 and 2016. You’ll be surprised how many athleisure wear stores have opened with the growing number of Hong Kong fitness studios and gyms popping up. At Butterboom HQ, we’re presenting to you our  latest guide to the downright best athleisure stores you need to check out in Hong Kong.

Caelum Greene

Caelum Greene_Butterboom

One of the latest talks of the town is Caelum Greene, Hong Kong’s first boutique dedicated to athleisure and lifestyle fashion. Launched in the June 2016 by former fashion executive Charlotte Tsuei, the Caelum Greene brand is all about style meets wellness. The 1,700 square foot space is designed with an eco-friendly mindset and you’ll find over 50 brands carefully sourced from all over the world including the U.S and Europe.

Price Range: HKD$400 – HKD$1,000
Where: 90-92 Hollywood Road, Central Hong Kong
Tel: 2548 1827

FILA

Fila_Butterboom

Whether you’re a fitness junkie or not, you’ll have heard of the Italian sportswear brand FILA. Popular for their tennis apparel, most of the designs merges high fashion with sportswear; perfect for those Saturdays when you go from brunch to yoga to weekend shopping. In 2016, they collaborated with 2 New York-based Designer’s; Jason Wu and Anna Sui.

Price Range: HKD$300 – HKD$1,000
Where: Shop OT248, Level 2, Ocean Terminal, Harbour City, Tsim Sha Tsui
Tel: 2736 3629

Whatever It Takes

WhatItTakes_Butterboom

After finding success in London in 2014 as a fitness retailer, Whatever It Takes (WIT) opened its first store in Hong Kong in December 2016. Training gear is the name of the game with over 20 brands for athletes, gym junkies and cross fitters. There’s an interesting selection of labels ranging from global brands like Nike and Reebok, to emerging niche brands like Nobull and Jaggdad.

Price Range: HKD$300 – HKD$2,000
Where: 14D, Elgin Street, Central, Hong Kong
Tel: 2802 6038

2XU

2XU_Butterboom

As the name implies, 2XU (Two Times You) offers technical sportswear designed by industry experts for faster body performance. Launched in Australia in 2005, 2XU is best known for their compression gear so you can train longer and recover faster. Consistently worn by industry best like world champion Carmen Lee, 2XU is kicking butt in the fitness world.

Price Range: HKD$500 – HKD$2,000
Where: Escpade Sports Central, 1/F Merlin Building, 30-34 Cochrane Street, Central, Hong Kong
Tel: 2851 0769

*Currently, they have not opened their independent store in Hong Kong so they are stocked at different athleisure retailers

Under Armour

Under Armour_Butterboom

Eleventh years in, Under Armour is still one of our go to brands for everything activewear. Whether you’re a yogi, an athelete or a fitness guru, you’ll love Under Armour’s. This everything-activewear brand makes pieces that are fun, functional, and never boring—and their collab with Kate Spade is ideal for gym-goers with girlier tastes.

Price Range: HKD$300 – HKD$1,200
Where: 38 Lyndhurst Terrace, Central, Hong Kong
Tel: 2618 6722

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