A Coat for Every Season: “WTS” with Elle Lee at the Max Mara Flagship

By Butterboom Writers  /  July 12, 2012

Former model/fashion blogger Elle Lee tells us: “What to shop!”

It’s never too early to shop especially with nost Fall/Winter 2012 collections in stores now!

Even when Hong Kong seems its at its boiling point these days, winter can still be freezing. Brrrrr!

Which brand do I go for a clean cut coat with quality that never fails me?

While there are many I like, I chose to spotlight Max Mara as I not only like their designs but it gave me a good reason to check out their new flagship store in Central.

Max Mara’s new Hong Kong flagship store located in the St. Georges Building is designed by acclaimed architect Duccio Grassi Architects and just opened in the beginning of June. The new store brings elements of technology together with the simplicity of nature: mixing LED lights with ashed oak wood to give it a very distinct look. I am no design expert, but for me a retail space is good as long as I can see the garment well and it pops out at me while browsing.

Always a big fan of Max Mara’s minimalist coats, I am happy to see some amazing garments from its Fall / Winter 2012-13 collection too. The collection is said to be inspired by a “metropolis of towering office blocks and skyscrapers in glass” which is close to my heart as I’ve always lived in big cities.

Top HKD$4,980
Pants HKD$5,880

Shoes HKD$3,580
Coat HKD$39,880
Clutch HKD$2,480

However, the true surprise is the use of bold colours and powerful composition. If you are daring; love rigorous, innovative shapes or even an admirer of strong women like Emmeline Pankhurst. Then this is heaven for you!

Besides the design, Max Mara has also kept its tradition of constructing garments using only the most luxurious material such as angora, alligator dévoré knit, camel hair, loden melton, crêpe wool, pinstripes and hand-finished double cashmere (with the felted appearance of military apparel).

Wrap a belt around your waist to make that silhouette stand out even wearing a coat, or let it loose for an ultra relaxing look.

Don’t be afraid to wear a sleeveless coat with nothing underneath (put on another jacket if you are feeling the chill in late fall or winter).

Coat HKD$16,580

St George Limited Edition Margaux Bag HKD$13,880
Shoes HKD$3,380

Accessories can be the key to making an outfit keep looking different, add some sophisticated shades to your exquisite outerlayer before you show-off the bright colours inside.

Be amazing, feminine and also powerful for Fall/Winter 2012/13!

All the looks showcased here are now available at Max Mara:

Max Mara

  • GF, St George’s Building,
  • 2 Ice House Street
  • Central,
  • Tel: 2921 2181
  • Opening Hours: 10:00 am-8:00 pm

Read past WTS with Elle Lee columns here.


Elle Lee is a former model that currently writes about fashion/lifestyle at ElleIconLee.com and at www.weibo.com/elleleehk. Follow her on Twitter at @ElleIconLee

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