Top Asian Fashion Sites for Online Shopping

BKRM Backroom - Top Asian Fashion Sites for Online Shopping
By   /  February 21, 2014

Online shopping has become mainstream. We love the massive range and connivence online shopping offers even though there’s the pesky problem of returns on items that don’t fit. Besides the more popular American or European sites like ASOS, Net-a-porter, Shopbop and Luisaviaroma that everyone seems to know..we want to spotlight the growing list of Asian grown e-commerce sites that are making their mark in this space. These sites offers everything from luxury international brands, up-coming independent designers to budget value for money prices.

Check out the Butterboom list of Asia based fashion e-commerce sites we think should be on you shop list:

For International Designer Brands


Backroom was created by Hong Kong socialites Pinkie and Doris Ngie in 2012.  Stocking an impressive list of luxury as well as urban brands, it also’s big on offering the most coveted “IT” bags without the waitlist and at a discount.   Some of the many brands that they stock are Alexander McQueen, Fendi, KTZ, Libertine-Libertine, Givenchy, Lovers & Friends and Stylestalker.  Brands are listed by whether they belong in the “urban” or “luxury” bracket.  Also worthy of a mention are the vintage finds that they have and their own “Backroom” label.  Free shipping is available within Hong Kong or you can go to their showroom to collect your purchases.

Maison de J - Top Asian Fashion Sites for Online Shopping

Maison de J

This Hong Kong based online retailer focuses on international cutting edge labels, though we found more UK and US designers on the site.  Some of the brands they stock are Tibi, Mawi London, Alice Temperley, Issa London, Rubert Sanderson, Sophie Gittens and Matthew Williamson.  Due to its strong connections in London, they are able to bring some of the up and coming new new talent from London such as J.Diu.  Check out their live feed to see what products have just been made available.  Free shipping in Hong Kong and they aim for purchases to arrive within 1-5 days of the order being placed.

For Independent Designers

Inverted Edge - Top Asian Fashion Sites for Online Shopping

Inverted Edge

This Singaporean online retailer believes that the future of fashion is in Asia and we firmly agree with them.  Its aim is to bring Asian designers to the global fashionistas around the world.  This is the site to discover up and coming Asian contemporary designers.  They stock designers like – Vamastyle, Twisted Sisters, Edge of Ember, Carrie K, Daydream Nation, Yuna and Samantha Wills.  Free global express shipping is available for  orders above US$50.

Gnossem - Top Asian Fashion Sites for Online Shopping


Another Singaporean online retailer, Gnossem  believes in dressing “meaningfully”.  Some of the brands they stock are Singaporean designers like- By Invite Only, Pauline Ning, Charlotte Taylor, Bracken, Staple the Label, Hong Kong designers like Mischa, Vaughan and Sarah Lai (also featured in our Style Insider).  Search for items by country, loved by celebrities or customers, made to measure and eco-friendly.  Gnossem offers free shipping for spending over $100SGD for international customer which takes 7-14 working days to ship.  Otherwise shipping is cheap at $10 SGD.

The Melez - Top Asian Fashion Sites for Online Shopping

The Melez

Started in 2011, this Hong Kong based online retailer was created by ex -banker, Meltem Deniz.  The site stocks 35 designer labels from the more popular names in fashion and up-and-coming designers alike – Olivia Rubin, Orla Kiely, Rebecca Minkoff, Susannah Grogan, Anna Sui, American Retro, Camilla and Marc and Winter Kate.  With weekly style tips and 1-3 days delivery within Hong Kong, who needs to make shopping trips on weekends anymore.

For Hip Young Brands

Zooq - Top Asian Fashion Sites for Online Shopping


Zooq is a Hong Kong e-commerce site which primarily stocks some of the most popular hip brands for the “younger” market.  The site stock brands that are popular with pop stars and fashion bloggers like  The Sugarhill Boutique, Motel Rocks, Wildfox Couture, Free People, One Teaspoon, CAMEO, Cheap Monday, House of Harlow 1961, Mink Pink, Goldie London and Kling.  Zooq’s buying teams are based in London, Hong Kong and Shanghai.  Check out their blog for style tips, fashion news and they have a live feed option so you can see what is coming in at that moment.  Free delivery is provided for orders above HK$300 and delivery is within 1-2 business days.

For Budget-Friendly Shopping

JShoppers - Top Asian Fashion Sites for Online Shopping


This Japan based online retailer is the place to go to if you are looking for Japanese fashion. A great place to get the latest on-trend looks if you are not fussed about labels. Basic trend items like that striped black and white top, or that black oversized chunky sweater and jersey or cotton work dresses a-la office lady look style.   The site boasts a comprehensive range of items ranging from women’s, men’s to stationary and maternity wear and baby section.  For purchases above JP¥12,000(~HK$920), delivery is free and within 5 working days.  A flat fee of JP¥900(HK$70) is required for orders below JP¥12,000.

Cecile Knit Mini Dress in cream costs approximately HK$250.

Zalora - Inverted Edge - Top Asian Fashion Sites for Online Shopping


Zalora is one of the fastest growing fashion ecommerce site with a focus on the price-conscious buyer.  They aim to bring famous international fast fashion labels and their own Zalora trend pieces to Asian shoppers at an affordable price range. This site is gearing up to the be the ASOS of Asia.  They stock an impressive range of brands from River Island, New Look, American Apparel to Salt-Korea, House of Harlow, Coach, Winter Kate and Mango.  As it is a budget-friendly online retailer, you can expect to find popular styles that are not particularly on trend but more classic all time favorites.  Free express shipping for orders above HK$150 with delivery within 1-2 days.

Something Borrowed Ruches Midi Dress in black costs HK$184.

YesStyle - Top Asian Fashion Sites for Online Shopping


This Hong Kong based sister site to the Asian movie retailer giant YesAsia is a haven of goodies for the lover of Korean, HK, Japanese, Taiwanese and Chinese fashion. Basically you can capture the styles featured on local Asian celebrities on the site. They also have their own Yes Style products like their cool quirky printed shirts and cute accessories.  Free shipping is available for orders over HK$200.  Check out their blog for guest posts from such famous Asian bloggers as Mayo Wo (Mellow Mayo).  An interesting feature on the blog is the inbox section where the resident “fashion guru” Nikki answers fashion and styling questions from customers.

Cherryville Ribbed Knit Mini Dress in black costs HK$146.9.


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