Yes Does it Again, but will it stick?
From e-commerce pioneer YesAsia is their new bi-lingual fashion e-commerce site YesStyle.com.
Choose from latest fashion from South Korea, Japan and Hong Kong for men and women for clothes, jewelery, shoes, bags and accessories and brands like Anna Sui, Chow Sang Sang, Escape, Ella-K, Kenzo and if you are a brand you can get in on the site as well.
YesAsia.com has survived all these years because they have been selling books, DVD’s and music CD’s to Hong Kong, Asia and overseas all in multiple languages. So it must be a sign of the strengthening Internet economy that after 8 years they decide to open a new storefront.
I think their strategy of marketing Asian products internationally is the right way to do it and something the TDC should look into more like Alibaba.com has done for the trade business. If you are looking to get your fashion product out to a bigger market then have a look at YesStyle.com – if not, you might find something you can’t find in the stores of Hong Kong.