Board sport and lifestyle brand Volcom has just set up shop in Harbour City. Volcom is a brand that sits in the same space as Quicksilver and Billabong catering to the adventurous surfer, skater and snowborder crowd. The store is located inside the LCX Ocean Terminal of Harbour City and is the first store in the whole of Asia.
The store opened on 18th January with a selection of interactive stations where visitors were invited to silk-screen their own Volcom t-shirts, hat press trucker caps, as well as snagging a polaroid with the brand’s signature Volcom stone.
Volcom Asia’s GM, Chris Brooks says of the brand expansion, “We have retail partners in locations throughout Hong Kong, and I feel this location will be a great addition to the Volcom family. More so, this location is a fantastic convergence of local Hong Kong residents, mainland Chinese, people from all over Asia, as well as European & American travelers. We are excited to be a part of Hong Kong.”
Prices range from HK$250 to HK$800, for bikinies, denim washes outfits and Volcom’s popular acid rip dress. Known for their psychedelic high-tops and funky jewellery, we look forward to what they will bring in store for SS 2014.
Where to buy?
Shop 3A, LCX, Level 3, Ocean Terminal, Harbour City, 3 Canton Road, Tsim Sha Tsui, Hong Kong.
By Marisa Cannon
Photo credits: Volcom