SOPH opens at Wyndham Street.
I.T has just opened the first SOPH store in Hong Kong. Masterminded in 1998 by Hirofumi Kinoyaga, the brand specializes in casual menswear and is known for their unique minimalistic pieces using quality fabric. SOPH, short for Sophisticated, is also known for their creative collaborations with artists and sportswear label, NIKE.
The new store, located in Hong Kong’s Wyndham St, which has become the street for cool minimalist Japanese brands such as Nowhere, F.I.L and Commes des Garcons Junya Watanabe.
The SOPH store’s decor is minimalistic in design and mostly done in teak wood with shades of red and white and fitted with L-shaped mirrors. Their wood tiles in various shapes complements the tatami mats specially customized from Okinawa.
Price ranges from HK$899 for their limited edition t-shirts to HK$2599 for their jeans.
- SOPH Hong Kong Store: G/F, 26 Wyndham Street, Central, Hong Kong. Tel: 2530 0121