Rebecca Minkoff launches her first store in Hong Kong, located at Ocean Terminal in Tsim Sha Tsui. The designer is known for her fashion-forward and romantic-style collection that is often spotted on celebrities and It girls like Alexa Chung and Taylor Swift. Her most popular accessory is the Morning After Bag, which became an overnight sensation when it was launched in 2005.
Interior-wise, the store will display the designer’s youth and contemporary style. At 585 square feet, it features a bleached oak wood and light interiors that reflect Minkoff’s Southern Californian roots while concrete, glass and metal accents highlight a downtown Manhattan feel. Minkoff’s vibrant palette stands out across the store’s soft beige and white theme.
Shop OT306B, Level 3, Ocean Terminal, Harbour City, Kowloon, Hong Kong. Tel: 2406 8618 www.rebeccaminkoff.com
Photo Credit: Rebecca Minkoff