New Ba&sh Store in Ifc

By Roxanne  /  August 4, 2014

Lovers of French style will already be familiar with label Ba&sh and will be excited to know that they have recently opened their first store in Hong Kong. Located in ifc mall, Central, the store mimics the contemporary aesthetics the brand is famous for with deep blue walls, bleached wood floors and graphic design detail. The latest Spring Summer 2014 collection that is in the store now has been seen on an array of celebrities including French actress Melanie Bernier and Hong Kong blogger, Cindiddy. You can expect well fitting basics, embroidery detailing, graphic maxi dresses and shift dresses perfect for a day at the office or at the beach.

With a focus on designing clothes they would want to wear, founders and childhood friends Barbara Boccara and Sharon Krief have always been passionate about fashion, travel and encounters of all kinds. It was only natural to transform their complementary vision into developing their own brand. Since opening their first shop in Saint-Germain-des-Prés neigbourhood of Paris in 2004, the brand has gone from strength to strength  with as many as 450 points of sales globally. This new Asia location is an exciting step further a field and we can’t wait to get our hands on their stylish designs.


  • Shop 3085A, ifc mall, 8 Finance Street, Central, Hong Kong. Tel: 2786 0238



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