Multi-label store Joyce opens a second shop in China, this time in Shanghai’s iAPM mall where it delivers its chic and modern concept in a 500-square metre space. This shop marks its eighth shop opened to date in both Hong Kong and China.
Customers can shop for the latest men’s and women’s fashion from Joyce’s multi-brands of emerging and designer brands like Alexander McQueen, Balmain, Azzedine Alaia, Christopher Kane, Haider Ackermann, Proenza Schouler, Mihara Yasuhiro, Rick Owens. The shop will also introduce Valentino men’s collection and Paula Cademartoi women’s bag collection to China for the first time.
In line with its mission to nurture new artistic talents, a special window gallery adjacent to the shop is dedicated for artists to showcase their works. The shop also incorporates art pieces from Herakut, two graffiti artists from Frankfurt and Erfurt, Germany.
Art piece in Joyce featuring Herakut
To celebrate the opening of the new shop, Joyce launched “Style Icon”, a social media campaign for fans to upload photographs of their style for voting to stand a chance to win a RMB$5,000 wardrobe and other exciting prizes included a trip to 2014’s Paris Fashion Week. The contest ends 7 October 2013. To kick off the project, Joyce has collaborated with top style makers in the industry who have been photographed wearing the season’s latest must-haves. To check out these images, go to www.style.joyce.com.
Where to buy?
Shop 216, L2, International APM, 999 Huaihai Middle Road, Xuhui District, Shanghai, China.
Photo credit: Joyce