Intimissimi Opens First Hong Kong Store on Queen’s Road

Intimissimi New Store - Queens Road Central - Butterboom

Italian intimate wear brand Intimissimi is now available in Hong Kong with its first store on Queen’s Road. The two-storey boutique will carry the brand’s latest collections of womenswear and a more condensed collection of menswear. Known for its romantic and comfortable underwear, Intimissimi brings its Italian heritage to its designs featuring bras, briefs, lingerie, vests and pajamas for both sexes using high-quality material.

Its Fall 2013 campaign Intimissimi goes green. Shot in an Italian woods by Raphael Mazzucco, it stars sexy Serbian model  Tamara Lazic, who also fronts the  “The Perfect Bra” project and will be the new face and body for Fall/Winter 2013.

Intimissimi New Store - Queens Road Central - Butterboom

Intimissimi New Store - Queens Road Central - Butterboom

How much?

  • Womenswear: Bras from HK$299, panties from HK$119, bodywear from HK$349, and chemise from HK$499.
  • Menswear: Pajamas from HK$499, tees from HK$189, and boxers from HK$119.

Where to buy?

  • Peter Building, 62 Queen’s Road Central, Hong Kong
  • Shop 831, 8/F, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong. Tel: 2506 3500

Photo credit: Intimissimi




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