We reported about it back in July – and now, it’s finally here! The much loved U.S. clothing brand Forever 21 opens today in Hong Kong!
Adored by style conscious shoppers the world over, Forever 21 is the word on fast, fun and affordable fashion. With prime spots in the world’s top retail spaces from Tokyo’s Shibuya district, to New York’s Times Square, it now lands in Hong Kong in Causeway Bay’s Capitol Centre, and we are giving you a preview an hour before it opens to the public.
We were lucky enough to be invited to a media preview last night to take a look around the new shop as well as do some shopping.
At first entrance its white and luminous, and like any new shop, the scent of fresh paint looms in the air.
A key thing to remember is that today’s opening is a soft launch! There is still renovation being done on the building so all the exterior glass windows won’t be revealed until March – but all the women’s fashion is ready to be bought now with lots of stuff from the Spring collection.
If you don’t know Forever 21 – it defines fast fashion to a “T” – with over 490 stores around the world fashionistas can get the coolest and trendiest styles at the most affordable prices. So you can look stylish in the latest looks without breaking your wallet. It’s closest competitor to H&M than The Gap or Uniqlo- which is probably a reason why they chose Causeway Bay – no H&M nearby (yet).
Starting today you’ll only see part of its full six floor’s with just 10,536.4 sq ft as a preview.
You can experience the store before the official launch in Spring 2012 when the 35,527.9 sq ft of the full store will be revealed. The first 210 shoppers through the door will receive a gift coupon of $100 dollars to snap up some hot pieces before the rest of the fashion pack!
Here is a short video walkthrough of the new shopping mecca:
Founded by Korean Do Won Chang in LA in 1984, Forever 21 has witnessed phenomenal success over recent years attracting hoards of young shoppers with its fashionable clothing and low price points. Young, fun and full of flair, the most coveted trends are added everyday setting Forever 21 in the fastest lane for the most adored fashion looks straight from the international catwalks.
As you can see only the first 3 floors are open – the accessories level and the two menswear levels will be open in late-March, so gentlemen you can only dream of what is past this escalator
There is a game going on at Forever 21’s HK Facebook page which you can check out here, which will get you HK$1000 in gift cards if you win and you may get picked to walk the catwalk show for when the store has its official grand opening in March.
Forever 21 Hong Kong
- Capitol Centre, 5-19 Jardine’s Bazaar, Causeway Bay
- Open: 10am – 1am, 7 days a week