Emporium Armani’s New Beijing Flagship Store Opening

By Butterboom Writers  /  November 8, 2010

Emporium Armani opens 5-storey haven in Beijing.

The Armani Group’s new Emporio Armani flagship store in Beijing is located in Sanlitun in a five-storey diamond shaped building that covers an impressive 1,683 square meters. The store showcases Emporio Armani’s collection for both men, women and the Armani Jeans collection.

The building itself and the exterior facade form an architectural landmark in Beijing and includes a dramatic glass interior staircase connecting each floor.

Shu Qi, brand ambassor for Armani in this part of the world, attended the opening ceremony with Armani’s big wigs who flew in for the occasion – Mr. John Hooks (Deputy Chairman, Giorgio Armani SpA), Mr. Fabrizio Dosi (Chief Executive Officer, Giorgio Armani Hong Kong) and Mr. Jolyon Culbertson, Retail Strategy Director of Swire Properties.

(from left to right) John Hooks, Jolyon Culbertson,Shu Qi, Fabrizio Dosi


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