Benoît Clément-Bollée is the CEO of Storefront in Asia. We spoke to him recently to get the low-down on the growing pop-up store trend. So what is Storefront? In a nutshell, Storefront is an online and mobile platform that offers short-term rental space to brands. Claiming the sweet spot of being the Airbnb for retail space, Storefront currently operates in New York, San Francisco, Los Angeles, London, Amsterdam, Paris and since 2016, Hong Kong. With over 10,000+ listings and growing, it looks like pop-up stores is the next big thing in retail at a global scale.
Hailing from France, Benoît arrived in Hong Kong 4 years with his wife and family. He has one of the most interesting background in a start-up entrepreneur we’ve seen so far, a mix of military, humanitarian and corporate; he’s clocked 8 years in the French Navy, spent 5 years in United Nations and other NGOs and has served and worked in the Middle East, Africa and various parts of Asia. It seems Benoît has his teeth cut out for expanding Storefront into Asia as they look at entering China, Singapore and Taiwan soon.



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