Designer Profile: Modement

Modement FW14
By   /  September 16, 2014

Design for Asia Bronze Prize recipient Modement is a true Hong Kong brand that was created in 2010 by Aries Sin.  Aries Sin has also received accolades for being one of the designers to watch on the local fashion scene (40 under 40, 2013 by Perspective Magazine).  

The general aesthetic behind all the Modement collections is the play on unisex wear;  taking the best of men’s and women’s tailoring to come up with clothes that are modern and edgy.  The designer likes to use minimal cutting with an emphasis on great silhouettes.

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Proud of her Hong Kong roots, Aries takes inspiration from modern skyscrapers, gritty side streets and the traditional Chinese architecture that still exists within the modern cityscape.  Each collection has a theme and the current one is “Movement”,  which  captures the spirit of movement but with pared down no-fuss silhouettes.  

Modement is currently one of the Hong Kong brands selected by Joyce in collaboration with HKDI to be showcased in its popup shop – Joyce Talent Shop – at PMQ that runs until October 31.

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Where?

  • Joyce Talent Shop, Unit H410-411, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong. Tel: 2857-9616
  • Mode Creation Ltd., Unit 130B, 1/F, Innocentre, 72 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong. Tel: 2817 3618

www.modement.hk

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