Founded ffn 1977 by Stanford graduate Roy Raymond, Victoria Secrets opened their first store in California. Today it is one of the most famous and successful womens’ lingerie company in the world, bringing in 6 billion dollars in sales annually with over 1000 stores across the United States. Victoria’s Secrets success can be attributed to the range of functional and fashionable lingerie offered at an affordable price point in a wide variety of styles and colours.
American businessmen Leslie Wexner took over the brand in 1982 and gave the brand a revamp, changing the image of the store and brand to what we have come to know it today. The Victoria Secret brand is one of the biggest marketing success in business, their catwalk show featuring supermodels dressed as Angels, in only lingerie and feather wings are a major part of the brand’s image and is one of the most watched fashion show in the world.
In the Hong Kong store, the store only carries their beauty line which means cosmetics and fragrance line. Sorry ladies we are all still waiting to buy Victoria Secrets underwear in Hong Kong.