California based denim brand True Religion was founded by Jeff Lubell and Kym Gold in 2002. The company became popular for their vintage style jeans which feature their iconic horseshoe logo stitched onto the back pockets.
When True Religions was referenced in the lyrics of American pop band’s Black Eyed Pea song My Humps, their popularity soared among Hollywood’s celebrities like Beyoncé, Britney Spears and Angelina Jolie and soon everyone started to wear True Religion jeans.
Today, they still continue to sell jeans aimed at the luxury market selling jeans with a premium price. There are over 31 stores worldwide and they offer a denim range for men and women in Hong Kong.