Shiseido is one of Japan’s oldest costmetic brands founded in 1872 by Arinobu Fukuhara. Shiseido is popular for their whitening products that caters to Asian skins and was one of the first companies to develop a softening lotion; a lightweight liquid toner for Japanese women in response to lead poisoning as before this product, Japanese women used white lead base make up.
Today, they are the 4th largest cosmetics company in the world with over 100 stores worldwide and 26 in Hong Kong. Shiseido offers a the full range of skincare and cosmetics like sun protection, foundation, cleaners, make-up remover, serum, moisturiser, masks, body & hair products, eye make up, lipstick and blusher. Some of the companies best seller include the Brightening Cleansing Foam that cleanses your skin and the Super Corrective Eye Cream for tired baggy eyes and to make lines less visible.