British designer Paul Smith founded his label in 1970. He started his fashion career when he met his wife Pauline Denyer, then a fashion student who encouraged him to set up his first store in Nottingham, U.K. It was the only shop outside of London to sell labels like Kenzo and pieces Smith designed himself. His pattern shirts with precise tailoring soon become popular with the fashion set. The brand’s success can be attributed to the distinct ability to give tailored pieces a contemporary twist.
After discovering that his clothes were bought by women, he introduced a womenswear in 1993. Concentrating on his strengths and not changing the Paul Smith formula, the womenswear collection reflects his signature style; sharp tailoring merged with bold colours and intricate patterns with an eclectic finish.
Since launching his brand, he was knighted by the Queen in 2000 for his work in the fashion industry.
Today, there are over 150 Paul Smith stores internationally offering menswear, womenswear, accessories, shoes and bags.