J.Crew is an American brand known for their high quality basics like colour blocking sweatshirts and sweaters. Originally J.Crew was named Popular Merchandise but renamed J.Crew after their first clothing catalogue – the J.Crew catalogue.
Today, it is headed up by Jenna Lyons who is linked to J.Crew’s success story. Lyons joined in 1990 and became president of the company in 2010. Once known for their preppy basics, Lyons transformed J.Crew into a quirky fashionable brand. Designs reflected Lyons girly androgynous style; think nerdy glasses paired with blazers and printed trousers. J.Crews’s new image won over fashion media and gained iconic status when Vogue featured Michelle Obama wearing their signature items.
J.Crew once a cult brand has gain mainstream popularity with more than 300 stores and offers womenwear and menwear, including shoes and accessories.