Initial Fashion, Hong Kong

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Initial is a Hong Kong contemporary fashion store founded in 2000 and have since become known for their trendy designs thanks to their fashion-forward design team bringing cutting-edge designs and edgy clothes to the local fashion scene. Their colour palette is usually themed around neutral tones- think black creams and greys and their designs merge fine details of classic menswear whilst highlighting the charm of women’s elegance. Shoppers can find a range of fashionable office wear to chic casual wear with a play on silhouettes that is highly sought after by local fashionistas and vintage lovers alike.

Since the launch in 2000, they offer womenswear, menswear, accessories and recently launched a cafe in Tsim Sha Tsui and a lifestyle concept store in 2011 in Central selling unique home decorations like tableware and art pieces from Europe.

Store Locations
  • Hong Kong Island Store Locations

  • Causeway Bay
    528-530 Jaffe Road
    Causeway Bay, Hong Kong
    Hours: Monday to Sunday 10:00 - 22:00
    Tel: +852 2526 8862
    Open in Google Maps
  • Central
    60-68 Des Voeux Road
    Central, Hong Kong
    Hours: Monday to Sunday 10:00 - 22:00
    Tel: +852 2259 5112
    Open in Google Maps
  • Kowloon Store Locations

  • Tsim Sha Tsui
    48 Cameron Road
    Tsim Sha Tsui, Hong Kong
    Hours: Monday to Sunday 10:30 - 22:00
    Tel: +852 2442 1995
    Open in Google Maps
  • Tsim Sha Tsui
    Shop 3, G/F, Hong Kong Pacific Center
    28 Hankow Road
    Tsim Sha Tsui, Hong Kong
    Hours: Monday to Sunday 10:00 - 22:00
    Tel: +852 2442 1918
    Open in Google Maps
  • Mong Kok
    Shop 10-11, 5/F, Langham Place
    555 Shanghai Street
    Mong Kok, Hong Kong
    Hours: Monday to Sunday 10:00 - 22:00
    Tel: +852 2442 1008
    Open in Google Maps
  • Tseung Kwan O
    Shop 40-41, 1/F, PopCorn Mall
    9 Tong Yin Street
    Tseung Kwan O, Hong Kong
    Hours: Monday to Sunday 10:00 - 22:00
    Tel: +852 2442 1373
    Open in Google Maps
  • Prince Edward
    Shop 19-20, MIKIKI Mall
    638 Prince Edward Road East
    Prince Edward, Hong Kong
    Hours: Monday to Sunday 10:00 - 22:00
    Tel: +852 2796 7399
    Open in Google Maps
  • New Territories

  • Sha Tin
    Shop L2-250 & L3-358, New Town Plaza I
    18-19 Sha Tin Centre Street
    Sha Tin, Hong Kong
    Hours: Monday to Sunday 10:00 - 22:00
    Tel: +852 2602 1055
    Open in Google Maps

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