Fresh is an American cosmetic company founded in 1991 by Lev Glazman and Alina Roytberg. Fresh is popular with beauty junkies for using natural ingredients combined with modern science. They have created a number of new products in the beauty industry, like being the first to use sugar, soy and vegetables in a skincare products.
Fresh offers the full range of skincare and bath products; cleansers, masks, eye care, serums, toners, exfoliators, soaps, shower gels and body oil. Some of the company’s best sellers are the Oval Soaps that intensely moisturises skin, Rose Face Mask that hydrates the face and Sugar Lip Treatment Sunscreen, a nourishing lip balm for chapped lips.
The brand has since become a member of the LVMH group and has 60 stores worldwide.