American retail chain Forever 21 was founded in 1984 when Do Won Chang immigrated from South Korea to Los Angeles with his family to pursue the American Dream.
Forever21 began as a 900 square feet boutique selling popular designs in Korea to Korean-Americans living in Los Angeles. Soon, business skyrocketed and new stores were opening every 6 months. Over the years, Forever21 has witnessed outstanding success attracting young buyers with fashionable clothes sold at accessible price points. Their youthful designs have attracted a group of style savvy followers and new trends are regularly added to the store.
Forever21’s success sets a great example to small businesses, what started as a tiny boutique has expanded with a presence of over 600 stores worldwide and offers fashion for men and women, accessories, bags, swimwear, sportswear, lingerie and shoes. They opened their flagship store in Hong Kong back in January 2012.