DKNY is the much loved younger sister line of Donna Karen’s label main line. Headed up by Donna Karen in 1999 as a street style brand with a lower-priced to run alongside her eponymous label, Donna Karen New York.
Karen founded DKNY as a brand with an urban-mind set aimed at a younger crowd following a desire to make clothes for her daughter. DKNY grew so popular with the young hipsters of New York for combining high fashion with a modern aesthetic sold at an affordable price that it became a successful brand on its own. Since the launch of DKNY, she has added many other lines including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY Kids, DKNY Pure and DKNY Men, all which are available in Hong Kong.