H&M’s premium line Cos launched in 2007 at the Royal Academy of Arts in London. COS is a up-market brand positioned at a slightly higher price point to H&M to bridge the gap between fast fashion and the luxury market.
Cos creates fashion essentials and reinvents the classic for men and women with designs that are extremely versatile and can easily be mixed and matched. Inspired by architecture, art and music, Cos’s clothes are minimalist, beautifully cut and structured. Each season COS creates modern and timeless pieces for the wardrobe.
Cos have fashion editors as loyal fans with their well made basics, shirts, high quality sweaters and pieces that could be easily mistaken for a Céline or Stella McCartney,
Since launching in 2007, COS has expanded rapidly with stores in 26 countries. They opened their first store in Hong Kong in June 2012. Their two storey floor on Queens Road Central offer men’s, women’s and children’s clothing, accessories and shoes.