Founded on the principles of freedom, lightness and femininity, Chloé’s story began in Paris in 1952, when Gaby Aghion created the first luxury prêt-à-porter collection. In response to the haut couture culture of the time, she aimed to fill the gap, where the produce of other houses could only be afforded by the better privileged.
With a host of visionaries including Karl Lagerfeld, Stella McCartney, and Phoebe Philo guiding the brand over the years, Chloé is currently under the helm of Creative Director Clare Waight Keller, where the French brand continues to build on Aghion vision of romance, and its feminine appeal.
Chloé’s range of products include the women’s ready-to-wear collections, bags, shoes, accessories, jewellery, eyewear, and fragrances.
Releasing their second line See by Chloé in 2001, the line is targeted at a younger audience, with a similar offering as its elder sister of its ready-to-wear clothing, bags, shoes, and accessories.