London-born Australian Designer Alice McCall founded behind her eponymous brand in 2004. Popular for mixing girly designs with folk-like craftsmanship with a bit of rock and roll attitude that has won her a legion of fans amongst fashionistas like Taylor Swift, Mischa Barton and Miranda Kerr.
Before working as a designer, McCall worked as fashion stylists and often had to customise dresses which is how her design career started. After training at Sass and Bide before debuting her label at Austraia Fashion Week.
McCall does not have a retail store in Hong Kong but you can find her designs retailed at I.T, D-mop & Liger stores.