Make an ‘Irregular Choice’ in Causeway Bay’s Fashion Walk

By Butterboom Writers  /  May 3, 2012

A British shoe brand with a lot of personality.


When your everyday regular footwear gets too blah, you can turn to Irregular Choice to put some spring into your step. At least that’s what Dan Sullivan originally intended – to fill in the gap in the market by offering fun and imaginative footwear.

Their first store in Asia, located in Fashion Walk in Causeway Bay, houses 1000 square feet of Irregular choice footwear, clothing and accessories. Reflective of the brand’s quirky personality the interior is fitted with a custom mermaid print floor, black pom-pom trimmings and white chesterfield quilted ceilings. A high-end range of shoes, the ‘Dan Sullivan collection’ will also be introduced in the store for Spring Summer 2012. If there’s anything Irregular Choice promises, it’s a one-of-a-kind look.


  • Shop A, G/F, 1-3 Cleveland Street, Fashion Walk, Causeway Bay, Hong Kong. Tel: 2890-1713

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