Jimmy Choo Launches New CHOO.08˚ Collection

Jimmy Choo Choo.08 Pre Fall 2014
By Roxanne  /  May 21, 2014

The new Jimmy Choo collection, CHOO.08˚, at the EIGHT & NINE launch brings together some cool yet glamorous pieces inspired by Creative Director Sandra Choi’s personal aesthetic. The name CHOO.08˚ stems from the longitude of London -0.08 ˚ — where the creative headquarter of Jimmy Choo is located at. CHOO.08˚ is a new attitude introduced within the Pre-Fall 2014 collection and features a wardrobe of shoes such as biker boots, brogues, smoking slippers and trainers, all with the signature Jimmy Choo personality.

The Hong Kong launch party saw many of the city’s fashionistas and celebrities, including Sammi Cheng, celebrity model Gaile Lai and fashionista Hilary Tsui. Also in attendance were models Cara G.Ana R. and Rosemary. Check out the best of who wore what that night.

Best Dressed at CHOO.08˚

Ana R Jimmy Choo Choo.08 Kean Shoes Cara G Jimmy Choo Choo.08 Gaile Lai Jimmy Choo Choo.08 Fever Shoe Hilary Tui Jimmy Choo Choo.08 Mackay Shoe Rosemary Jimmy Choo Choo.08 Lottie Shoe Sammi Cheng Jimmy Choo Choo.08 Hutch Shoe



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