Minna Parikka is a woman who knows about shoes but she is also someone who has fun with shoes too. From a young age, Minna knew that she wanted to design shoes and to achieve this aim she studied and worked outside of her native Finland. Finally, she returned home and created the uber successful eponymous brand Minna Parikka Shoes. Proudly headquartered in Helsinki, her shoes are sold worldwide in stores and online. Worn by celebrities, fashion bloggers like Australia-based Margaret Zhang and Hong Kong’s Mellow Mayo, the future is bright and cheery for Minna.
Butterboom was lucky enough to catch up with Minna on her recent visit to HK and we were given an exclusive peek at her FW14 collection and even a sneakier glimpse of the SS15 collection.
The Minna Parikka woman is fun, adventurous and loves shoes. Basically the brand is a reflection of Minna. On the two times I met Minna, I found her to be warm, fun and up for all new experiences. Whilst in HK, she has probably done more “HK” things than this writer has in several years! A straight vegetarian though, Minna has a love for the spiritual and is going to be representing Finland on a trip to Nepal. She designs on her kitchen table (in Helsinki as well as wherever she is!) and is not afraid of wearing lots of print. Minna as a shoe designer obviously has an enviable shoe collection but one which she cleans out regularly (donating to charity shops).
Her collections have always consisted of colours, print and references to nature. Her signature “cat ear” loafers are a real fashionista favourite and come in several bright colours (SS14 has orange cat ear high heeled loafers!) Future collections will consist of more animal references with lots of bunny ears, bird wings, bunny tails and a branch out into trainers. Expect there to be patterns and Minna’s signature colour clashes (purple boots with orange bunny tail embellishment FW14)!
Butterboom was very lucky that Minna took the time to model her shoes for us and give us a peek into her current shoe collection.
Where to Buy?
Minna Parikka shoes can be found online at www.minnaparikkashop.com or in stores at selected retailers:
- D-Mop, G/F, 11-15 On Lan Street, Central, Hong Kong. Tel: 2840 0822
- TIKKA Boutique, G/F, 18 Gough Street, Central, Hong Kong. Tel: 2884 1111
However expect Minna Parikka shoes to be available at more HK stores later this year…
A big thank you to Honi Honi Tiki Cocktail Lounge (3/F, Somptueux Centre, 52 Wellington Street, Central. Tel: 2353 0885) for lending us their venue for the shoot. The photos were taken by the fabulous Jannah from Jannah Velma Noir Photography.