Ash, the brand renowned for their funky and fashion forward footwear recently opened the doors of their second store in Hong Kong, located in Times Square. The 807 sqf space is a modern shrine dedicated to all things Ash- neutral wood tones are offset by steel accents and splashes of colour, while simple hanging shelves and intricate lighting highlight the detail on each Ash product.
Founded in 2000 by Leonello Calvani and Patrick Ithier, who were at the time both well known individually within the luxury shoe market, Ash grew out of the pairs mutual love for shoe’s and shoe design as a craft. The brand is loved by a string of Hollywood’s elite including Sienna Miller and model Cara Delevigne. The philosophy of Ash was created on two main ideas: the selection of the distribution and the price competition, while creating cool unique products for fashion forward consumers. Ash shoes target the fashion conscious generation of men and women who dictate trends and don’t follow them.
- Shop 609-610, Times Square, Causeway Bay, Hong Kong. Tel: 2118 2095
Photo Credit: Ash