To celebrate their 125 year anniversary, Bulgari has committed to raise €10 million dollars to the Save the Children’s fund, having already advanced €1 million, with the rest to be raised through out the year.
A bit about this charity, Save the Children is the largest independent international organization for the defence and championing of children’s rights. Their “Rewrite the Future” campaign aims to provide education to 8 million children living in conflict-affected zones by rebuilding and equipping schools.
As part of the campaign, Bulgari has designed a limited edition silver ring which features an engraved Bulgari logo on the outside and “Save the Children” logo on the inside. The ring is made of silver in tribute to company’s founder who started as a silversmith in the 19th century.
Priced at HK$2,900 of which 20% will be donated to the campaign will be on sale from 1 February to 31 December 2009 at all Bulgari stores throughout Hong Kong and the world.