Hogan launched their first ready-to-wear collection with former Jimmy Choo creative director Simon Holloway as designer. The transformation of the Italian brand’s style into decadent RTW has resulted in a collection that is versatile and appeals to the modern woman. Using a “neo-romantic” starting point, Holloway created a series of biker jackets and suits with lush textures, such as fur, suede, velvet and cashmere, dotted with dynamic, kaleidoscopic prints. In fact, the unique Hogan mix – sporty, modern, but with a typically Italian quality – has been amped up. This collection by Simon Holloway represents an evolution of Hogan’s vision of easy luxury for every occasion.
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