Launching April 10, the limited-edition Conscious Collection line will be available both online and at H&M stores worldwide. Fronted by spokesmodel Amber Valetta, the range features Eco Friendly lace, cotton and embroidered feminine pieces in off-white, gold, cream, blue and black with a strong focus on accessories and a bohemian aesthetic.
To coincide with the Conscious Collection, H&M invited Alexia Niedzielski and Elizabeth von Guttman, from eco fashion initiative Ever Manifesto, to create the eco-collection called Conscious Exclusive – a new line of evening dresses made entirely with eco-friendly materials. The items from the new collection will arrive only in 150 selected stores worldwide but H & M’s Conscious Collection will be available at all points of sale from April 10, 2014.
Watch a behind the scenes video of the campaign
Photo credits: H&M