The Wall Street Journal‘s latest worldwide campaign, “Make Time” features a line-up of some of the most successful, ambitious and intellectually curious readers who happened to be billionaires like American CEO & Designer Tory Burch, Co-Founder and CEO of SOHO China, Zhang Xin, Mike McCue, Co-Founder & CEO of Flipboard, Bill McDermott, CEO of SAP and other high achievers.
The campaign highlight that the world’s busiest and most successful people, the ones who prioritize being at the top of their game make time to read the Journal. Showing these high achievers read the Journal is the most compelling way to communicate the Journal’s value to its readers and the public., yes we agree. Check out fashion billionaire, Tory Burch’s YouTube clip at her office and tells us her favourite section of the Journal. The Journal is a source of real-time news covering business, financial, economic, technology information, global politics and policy, also sports, culture, fashion, arts and entertainment via their newspaper and multimedia digital platforms –www.wsj.com, www.wsjplus.com, www.awj.com. A little fact just because we know, is that the Journal has over 2000 journalists around the world providing extensive round the clock coverage and bet you didn’t know this, have won over 35 Pulitzer Prizes for outstanding journalism.
The campaign which launch worldwide with a series of print ads and youtube videos was conceptualized by The&Partnership and shot by award winning film director Tom Carty and photographer Brigitte Lacombe.