TUMI Launches “Makes Life Beautiful Work” Campaign

By Butterboom Writers  /  May 13, 2013

18 local artists and designers celebrate the TUMI difference for spring 2013.

Diana d'Arenburg-tumi-butterboom

Diana d’Arenberg

TUMI are one of the leading luggage brands out there, best known for their pioneering use of military-grade ballistic nylon to make super strong suitcases. 2013 marks 30 years since they first started using ballistic nylon and so, to celebrate this and the release of their spring collection, they have launched their “Makes Life Beautiful Work” campaign.

The campaign brings together a collection of local artists and fashion industry folk to reinterpret and rework TUMI’s principles of design and innovation. The creatives were split into two groups; one was asked to work with ballistic nylon to create something completely new and the other group had to creatively transform a TUMI suitcase. Among those that collaborated on this project were Hong Kong fashion designer Barney Cheng, Millicent Lai, the Chief Designer of Home at Shanghai Tang and arts writer Diana d’Arenberg.

Barney Cheng-tumi-butterboomBarney Cheng

Millicent Lai-tumi-butterboom

Millicent Lai

Where to buy?

  • Shop B6-7, Basement, Landmark, Central. Tel: 2869 7488

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