Ralph Lauren Launches New Diffusion Line – Denim & Supply

By Butterboom Writers  /  August 30, 2011

Vintage-inspired line will replace Polo Jeans Co. brand in Asia.

Ralph Lauren’s newest diffusion line, Denim & Supply, is a more sophisticated, grown-up line than their casual sporty Ralph Lauren Polo Jeans brand, and is set to hit Hong Kong soon. Designed to tap into a more contemporary market than the rest of Ralph Lauren’s offshoots (and with more affordable prices to match), Denim & Supply has a hipster vintage Americana vibe that is more cool than preppy.

Inspired by ‘the warehouse and artist communities of Brooklyn’ (whatever that means!), the clothes have a rustic bohemian feel, with an emphasis on lived-in looks and distressed denim.

The first collection is filled with chunky cable-knit sweaters, ripped denim jeans in flattering fits, washed-out tees and faded lumberjack shirts. The overall look is comfy, cozy and casual, yet still poised and put-together which has left us lusting for autumn’s arrival already!

Check out the full statement here – Seeking Alpha – and expect to see some of those old shops being replaced in the near future. We’ve already spotted the first hoardings going up for a new Denim & Supply shop in Times Square shopping mall too so stay tuned!


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