Prada Goes Anime

By Butterboom Writers  /  August 14, 2007

High-end Fashion and Japanese Cartoons merge the divide.

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With comic-book geeks becoming more and more ‘cool’ and Spider-Man and Transformers getting more relevant outside the nerdworld, I guess this was the next step: Prada (yes, that Prada) designs clothes for the upcoming anime movie Appleseed: Ex Machina:

Miuccia Prada is always thinking about the future – and it’s taken her to a world where humans and their clones are at war.

The designer has provided costumes for the Japanese animated film “Appleseed: Ex Machina,” directed by Shinji Aramaki. This is the first time she has designed costumes for the movies.

Prada created two costumes for heroine-warrior Deunan Knute. “Ex Machina” is the sequel to the animated movie “Appleseed,” which was released in 2004. The story is based on a comic series by Masamune Shirow, staged in a future city-state, and is a cyber-punk movie whose main theme is the love and conflict between humans and bioroids (cloned humans). The previous movie became famous for its use of the new technique called “3D Live Animation,” which was neither two-dimensional cell animation, as in conventional animated films, nor full computer-generated animation. Prada offered to do the costumes because she was inspired by the previous production.

We don’t know what to say here…it can’t be that Prada is trying to appeal to the geek crowd to buy her stuff; and geek’s rather spend money on toys and manga than on high-end clothing – this is such a genre-bender for us, we cannot comment on it – instead we’ll just be in awe of this trailer for Appleseed: Ex Machina due out October 20 in Japan:


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